Italian Leather Essentials The Row Cashmere Knit

The Row Size Numbers Decoded: Margaux 10, 12, 15 and Beyond

Adjectives are how most luxury houses handle sizing. You get a Mini, a Small, a Medium and, if the house is feeling expansive, a Jumbo, and none of those words amounts to anything you can measure. The Row does something quietly different across a large part of its line, and once you spot it the whole catalogue becomes easier to read. The number attached to a model name is the bag’s width in inches. Margaux 10 comes in at ten inches across. Margaux 12 measures twelve. That single fact does more real work than any amount of styling copy, and it is the spine of this explainer.

This convention extends past the flagship. It encompasses Margaux 10, 12, 15 and 17, India 10.00, 12.00 and 15.75, Agnes 12 and 15, Sofia 8.75 and 10, and Marlo 12 and 14. The decimals are the giveaway: nobody writes 15.75 unless the figure is meant to be read literally. What follows sets out how far the rule holds, where it bends, what the number leaves out, and how to turn it into a decision when you are choosing between two sizes of the same bag.

The rule, stated simply

The number in the name plus the word inches gives you the width of the bag. That is the system in full, applied consistently enough across the numbered families that it is fair to treat as a rule rather than a coincidence. It is unusually plain labelling, since it closes the gap between what a size sounds like and what it measures. A Small at one house can be roomier than a Medium at another, yet ten inches is ten inches anywhere. For anyone measuring The Row bags against something already in the wardrobe, it turns the comparison into arithmetic rather than approximation. It also explains how the brand can run four sizes of a single silhouette without the row bags creating confusion.

What the number leaves out

Width is one dimension of three, and the other two will not scale with it in any predictable way. Line up the two Soft Margaux sizes with official figures behind them: the 10 measures 10 x 7 x 7.5 in and the 12 measures 12 x 9 x 7.5 in. Depth is identical at 7.5 inches, which means the larger bag is no proportional enlargement of the smaller one. The height changes, gaining two inches, and so does the width, by the same amount. What that means in use is that a size up brings a taller opening and more length rather than extra depth. If you expect the 12 to hold twice what the 10 holds, the difference will be less than the numbers imply.

The handle drop is constant as well, at five inches on both Soft Margaux sizes, and that is another thing the model number will not tell you. Five inches is a hand-carry or crook-of-the-elbow drop rather than a shoulder drop, and both sizes come with a removable shoulder strap to make up the difference. The interior fittings also differ, since the 10 has a single card slot while the 12 adds a second plus a zip pocket. Those details decide how a bag behaves day to day far more than an inch of width does. Use the number to place the bag on a scale, then read the specification to learn what it does.

The Margaux Shoulder 12, the place the rule bends

A single current model breaks the pattern, and it deserves to be said plainly rather than quietly. The Margaux Shoulder 12 carries a twelve in its name, but the brand gives its dimensions as 14.75 x 9 x 5 in. Because the width in the name and the width in the specification disagree, the number is doing the job of a family size rather than a literal external measurement on this one. That is consistent with what the silhouette does, since it is a reworked shape with elongated tubular handles and narrowed gusseted side panels rather than a simple scaling of the tote. The lesson generalises: use the number as your starting point, then confirm against published dimensions before you commit. Where a listing carries no dimensions at all, read the number as a signal rather than a measurement.

What each width really holds

Most guides skip the step that matters, which is translating inches into daily use. Anything under ten inches wide is a phone, cardholder, keys and lipstick kit, the territory of the Sofia 8.75 and the small clutches. Ten inches is the classic small day bag, room enough for a compact wallet, a phone, sunglasses and a slim pouch without distortion. Twelve inches is where a bag starts taking a paperback, a small notebook, a folded scarf and a full-size wallet at once. Fourteen to fifteen inches is a working width, where documents and a tablet stop being a squeeze. Seventeen inches, as on the Margaux 17, is a weekend and travel dimension rather than an everyday one.

• 8.75 to 10 in: evening, errands and anything where you want the bag to disappear.
• 12 in: the line’s most versatile width and the one most buyers settle on.
• 14 to 15 in: work, commuting and days when you carry other people’s things too.
• 17 in: travel and overnight use, where soft structure is a feature rather than a compromise.

Price follows width, though material moves faster

Size and price move together, though not as steeply as you might expect. Using observed 2026 market prices, the Soft Margaux 10 sits at $3,650 and the Soft Margaux 12 at $4,350, so two inches of width costs about $700. Marlo 12 has been observed at $3,600 and $4,900 depending on the version, with Marlo 14 at $5,300, a far bigger step for the same two inches. Material moves in larger jumps than size does, since India 10.00 is $3,850 in leather against $5,370 in suede, and Agnes 15 runs $5,000 in leather, $5,800 in suede and $4,300 in a canvas blend. With Agnes 12 at $4,400, the leather Agnes 15 is only $600 more for three additional inches. If you are optimising spend, the material is the bigger financial decision and the width is the bigger practical one.

The bags with no number

A good deal of the line sits outside this system, and mixing the two conventions is where the trouble starts. Words rather than inches govern the Park Tote family, which runs Small, Medium, Large and XL alongside the N/S Park Tote and Park Tote Three. The 90’s Bag, the Half Moon and the Bourse Clutch are small bags named without any size marker. With those, dimensions are all you have: the Bourse Clutch is listed at 10.2 x 6.5 x 2.3 in, and the Half Moon is given officially as 8 x 13.5 x 2.5 in, with other listings differing enough that the figure is best read as approximate. Archive models follow no rule either, with the Camden measuring roughly 9 x 12.5 x 5.25 in despite bearing no number. Orientation shorthand is what the N/S and E/W prefixes provide, broadly read as north-south for taller shapes and east-west for wider ones.

Turning inches into a choice

The practical value of a literal sizing system is that it can be verified before you buy. Measure a bag you already own and like, then compare its width with the number in the model name you are considering. Repeat it for the widest thing you carry routinely, whether a laptop, a folder or a water bottle, then add an inch of tolerance for soft construction. Bear in mind that these are unstructured shapes in most cases, so a bag looks smaller when empty and fuller in use than any flat measurement implies. When you are between sizes on a soft silhouette, the smaller one tends to look better and the larger one tends to work better. That trade-off, not the number itself, is the actual choice in front of you when you buy row handbags in a numbered family.